The Labor Day emails are built and approved and I have not sent them. One number has to come down first, and I would rather tell you that today than have you find out on Tuesday.
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Shipped
4
In progress
3
Action items
Project progressRecover PPC attribution and stand up lifecycle automation ahead of peak season.
Distributor intake and rep reporting are the active lanes
Data foundationLifecycle automationPPC attributionReporting + ROASOrder-ops accuracy
Heads up
{'title': 'The Labor Day sends are holding, and why', 'sub': "Our unsubscribe rate across the last 30 days is 2.43%. Brevo's ceiling is 1%. Above it they suspend, and this account has already had two warnings, so the next one is not reversible. Both versions are built, all six are approved, and they go the moment we are safely under. Worth being clear: this is not a bad list, and buying list cleaning would not touch it. Bounces are fine at 0.76%. What is high is people choosing to leave, which comes from how often we send and who we send to. So the fix is tighter entry and exit rules on the automations, and keeping promotional sends away from the regular ones. I will tell you the day we are under the line."}
Live this week
Shipped to production and verified.
LiveApollo leads on every rep's daily.Each rep's daily now carries an Apollo leads section with a link straight through to the Zoho view.
LiveYou are on the daily send.Without it going out to the reps.
LiveRep digests now reach the reps.The dock-blocks.com security gateway was quietly stripping them before.
LiveAircall lines ring, then go to voicemail.Every line, rather than dropping the call.
LiveMicrosoft added to SPF.On all three Apollo sending domains.
In progressLabor Day, both sends.Built and approved, holding on the sending number above. They go as soon as we are clear.
In progressDistributor order intake.LFS and US Distributing are in. I have what I need to set up their private links, and two answers below unlock the Zoho writing.
In progressThe daily email changes from Monday's call.The quoted section becomes potentials, the filter moves to most recent above the value you set with a cap of about twenty, and a potential drops off once a rep has actually contacted it.
In progressSpam phone call status.A lead status for spam calls, so we can report on call outcomes and find what is generating them.
In progressLog it, through to the calls module.The button will take a rep straight to the Zoho calls module rather than stopping short.
ActionThe two distributor company names.Exactly as they should read in Zoho. Neither LFS nor US Distributing exists as an account yet, and I did not want to create records in your CRM without asking.
ActionWho gets the confirmation at each distributor?Nobody is set up for that today, so an upload would arrive with no name on it.
ActionEvery distributor order, or only the ones that need looking at?You would get an email on every order as it stands. Say which you would prefer.
